Apple's interactive iAds begin to appear in iPhone apps - iPhone Discussions on AppleInsider Forums (2024)

I've been curious about one aspect of the iAds. Do they come fully bundled in the apps they are associated with, or do they download the ad data when a user clicks on it (each and every time)?

The reason I ask is some people are screaming about this possibly causing them to run through their data cap which is understandably not so great potentially.

It seems to me though that if it's fully bundled in the app, the downside would be larger app sizes and an initial bit of extra data to download to get the app in the first place. A small (relative) penalty, but not that bad (depending on the "richness" of the ad).

On the other hand, if it requests the data each time, the iAd could potentially be sluggish/stutter and it will also incur cellular data consumption unless you're on wifi. This might seem bad but there's nothing that says you have to click on, or view, the ads os it's easily averted.

I'm genuinely curious. Is there something I'm missing here or is it just more drama? It doesn't really bug me either way. If I see something of interest, I'll look at it, otherwise I'll just not click it and use whatever app as usual.

I'm not up on the latest iAd stuff, but my general understanding was that it would give "personal" or localized ads. Not a single generic ad. So I'd think it would HAVE to download the ads each and every time.

I suppose I'll just have to so a bit more reading on it. Thanks.

Perhaps even music could feature a lead-in ad enabling songs to be further reduced... oh, let's say to 49 cents.

It cando that but it doesn't have to do that. The Nissan ad above is a perfect example.

One thing that makes my blood boil is having to watch a 15 or 30 second spot when clicking to watch a video, say, on CNN or MSNBC. This would be the last thing I want on my music; having to listen to a spot before every tune or album? Forget it. I'll pay the extra 50 cents.

I'd rather have it in a way that is deliberately made friendlier (the way iAd handles it) to the user than have it shoved in my face each time. Sure it's ads, but at least the user's in control here.

I would assume that regardless of whether or not it is localised it would download, since presumably the Leaf advert for example wouldn't be relevant in a couple of years time, but the app would no doubt still be used.

I don't have any real insight, since I have no idea how it works, but I would guess they will be showing different adverts month to month in the same app.

Now that must be music to advertisers eyes!

I have to admit, I'm interested to see how this all works and think it could be really interesting for the consumer and advertiser alike. I have no problem with seeing adverts that are relevant to me, but having to sit through 30 seconds of say, feminine hygiene products is just a waste of my time (and of the advertisers money).

One of the WWDC 2010 sessions covered iAds and discussed some of the design and strategy.

Apple wants to combine the interactivity of web ads with the emotion of TV ads. Big advertisers have the budgets to achieve such high production qualities, and they stand to benefit commensurately from the expected higher response levels this new class of ads promises.

I think this new genre of ads is going to be immensely popular for both advertisers AND customers.

I'd be in control if I could opt out of iAds entirely, which I can't.

Sure, and I'd like a pony.

My point was that ads are inevitable and Apple's gone out of their way to ensure that rather than "flash hell" the user will be treated to an unobtrusive indicator of an ad that they may click if they wish to learn more. It's not compulsory like a 30 second ad you need to suffer through before seeing a video, and can be ignored. It's not like those crappy keywords sprinkled through articles on the internet that spawn little popups when you accidentally mouse over one and obstruct content.

Intelligent, well crafted, ads are a lot more likely to generate a positive response from a user than ones jammed in their face and littered through real content like a minefield.

why the hell does such a pretentious attitude have to ruin apple products?

"imagine, browsing your favorite app, and then being a f*cking idiot and clicking an ad for the nissan leaf. now, you'll see an ad that doesn't open the web browser, which makes being a f*cking idiot a whole lot easier. it's not just an ad, it's an iad!"

you can, it's called paying for apps.

They are sending encrypted messages to your subconscious using secret brainwave technology. When you hold the iPhone with your left hand, the transmissions are sent directly through your nervous system to the brain, causing an uncontrollable desire to purchase the product being advertised.

The miracle of advertising is now a available for download, only from Apple.

People are "f*cking idiots" for looking at ads? I'm confused.